AI visibility, defined
Short, precise definitions of the terms used in generative engine optimization and AI search monitoring.
Featured terms
What is Generative Engine Optimization (GEO)?
GEO is the practice of making a brand more likely to be cited and recommended by AI engines like ChatGPT and Perplexity. Definition and how to measure it.
Read definitionWhat is AI Visibility?
AI visibility is how often and how favorably AI platforms mention or cite a brand in their answers. Definition, metrics, and how to track it.
Read definitionWhat is Share of Voice in AI Search?
Share of voice in AI search is the percentage of AI answers in a prompt set that feature your brand versus competitors. Definition and formula.
Read definitionAll terms
CWhat is Citation Rate?Citation rate is the share of monitored AI answers that link your domain as a source. Definition, formula, and how it differs from brand mentions.GWhat are Google AI Overviews?AI Overviews are Google’s AI-generated answers at the top of search results. What they are, how they cite sources, and why they change SEO.PWhat is Prompt Monitoring?Prompt monitoring is repeatedly asking AI platforms the questions your buyers ask, and tracking how answers, citations, and sentiment change.AWhat is Answer Engine Optimization (AEO)?AEO is optimizing content to be selected and quoted by answer engines like Perplexity and Google AI Overviews. Definition and how it differs from GEO and SEO.aWhat is a Brand Mention in AI Search?A brand mention is when an AI answer names your brand, with or without a link. Definition, how it differs from a citation, and why both matter.AWhat are AI Crawlers?AI crawlers fetch web pages for answer engines and model training. What they are, how they differ from Googlebot, and how to decide whether to allow them.lWhat is llms.txt?llms.txt is a proposed plain-text index of a site for LLM crawlers, the markdown counterpart to robots.txt. What it is, what it does, and its limits.EWhat is Entity Consistency?Entity consistency keeps brand facts aligned across your site and the wider web so AI engines resolve one stable identity. Definition and why it matters.AWhat are AI Brand Hallucinations?AI brand hallucinations are false or conflated facts an answer engine states about a brand. What they are, why they happen, and how monitoring catches them.